The Work Behind the Work: Encouraging Women to Step Into Their Power in Ag

The Work Behind the Work: Encouraging Women to Step Into Their Power in Ag

Broad acre farmer Robyn Buerckner might be working behind the scenes at this year’s Thriving Women Conference, but she’ll have a front-row seat when 200 women in ag gain career and life-changing connections, knowledge and confidence.

Robyn, who manages multiple properties in and around Ariah Park in NSW with husband and fourth-generation farmer Paul, first saw the power of the conference’s positive impact when she helped organise the inaugural NSW event in 2023.

The combination of inspiring guest speakers, empowering leadership workshops and networking events that connected women in the industry got her thinking about the work many women in ag are doing on-farm, often behind the scenes and without recognition.

“We might not be out in the paddock spraying crops, but we’re often in there running things behind the scenes,” Robyn said.

“Whether it’s managing the finances, the staff or all of the regulatory and compliance work, there’s a lot involved in that.”

Robyn Buerckner Thriving Women 2025 Conference Convenor and WoTL Story of impact
Robyn Buerckner Thriving Women 2025 Conference Convenor and WoTL Story of impact

Above: Robyn and the Thriving Women 2023 Committee at the event in Wagga Wagga, and on the farm with her husband, right.

“At the last conference, I noticed that there were a lot of women who were running or working in all sorts of businesses, but weren’t often aware of the importance of their roles. Once they got talking about their farm with others, though, it started to highlight the different qualities that these women bring to their business, and they started to realise they do play a pivotal role.”

The power of WoTL’s Thriving Women Conference, and the group’s other training programs such as Stepping into Leadership, is in empowering women to build their knowledge and leadership skills to step into those roles.

Robyn took on her own behind-the-scenes role in the family farm in 2018, after several years of expansion created a need for someone to take on more of the business management side of the operation.

It followed an early career in the ag industry, when Robyn studied an environmental science degree at uni, and took on work with a private precision ag company.

Robyn Buerckner Thriving Women 2025 Conference Convenor and WoTL Story of impact

Above: Robyn after completing the GROW program with Tocal College.

She shifted into working in catchment management for the NSW State Government and, after marrying Paul, she made the physical shift to Local Land Services’ Temora office and started delivering incentive programs to local farmers to assist them in on-farm precision ag projects.

“After we married, the farm expanded and then we needed extra staff and all the management and paperwork that comes with that, so in 2018 I started working in the business full time,” Robyn said.

The mother-of-two still took on the occasional local government event management contract and, when she saw WoTL’s Thriving Women conference was coming to Wagga Wagga in 2023, she jumped at the chance to get involved as a committee member.

“Since I began working full time on the farm, one of the things I missed most was being around people. Being on the farm can be a bit isolating, so being back in the space where I was developing relationships with other organisations really restored those connections, and led me to build new connections within the ag industry.

“It’s also given me an extra sense of purpose, and I’m giving back to the agricultural industry. Sometimes on the farm you can get stuck focusing on the grind of the next thing, because there’s always something that needs doing.

“Being part of organising the conference in 2023 and again this year, it’s a real buzz to see everything you’ve worked for come together and see the 200 women in the room learning new things and improving their leadership and confidence.”

Thriving Women Conference Wagga Wagga Event Launch

Now, as the convener for the 2025 conference, Robyn’s excited for this year’s program to inspire and empower a new group of women.

“The conference is quite unique in the way that it’s structured—we have 15 Toolbox Talk sessions running over five session times, so people can customise what they’d like to get out of the event,” she said.

“If they’re focussed on the finances, business planning or succession planning, there’s a whole selection of talks. Or, if they’re looking to improve their leadership skills, they can hone in on that.

 

“I’m really excited for our keynote speakers. They’re all down-to-earth women who are demonstrating what’s possible when you want to achieve big things. This year we’ll also have a panel of more grassroots women in ag, and I think that will help highlight some of these behind-the-scenes roles and get women thinking about their own role in their business.”

Robyn is passionate about building connections between women in ag and hopes the conference will lead to opportunities to expand into new learning, professional development and networking events and workshops in NSW beyond the conference.

“I have been really inspired by seeing how WoTL deliver learning opportunities on farms and in regions,” she said.

“WoTL is a leader in that space and I’m keen to see how we can form partnerships with groups and organisations in NSW to deliver opportunities here into the future.”

Back on the farm, and the Buerckner family is preparing for a year to remember, celebrating the milestone of 100 years of the family farming on the Ariah Park property.

And while the focus will be on a centenary of rich farming heritage, Robyn is also excited to see the way women in contemporary agriculture are increasingly embracing their roles.

“Generationally, I can see we are making movement in recognition of women’s roles in farming,” she said.

“I’m in my 40s, but through the conferences I’m seeing women coming through in their 20s who are really owning their positions in the farm and that’s inspiring to see.”

Secure your tickets to the Thriving Women 2025 Conference, in Wagga Wagga, August 18th-19th.

Robyn Buerckner Thriving Women 2025 Conference Convenor and WoTL Story of impact
Thriving Women 2025: Tickets On Sale and a Stellar Line-Up Revealed

Thriving Women 2025: Tickets On Sale and a Stellar Line-Up Revealed

Thriving Women 2025: Your Roadmap to Inspiration Starts Now

We’ve said it before, and we’ll say it again—Thriving Women is more than a conference. It’s a celebration, a catalyst, a community. And in 2025, we’re taking it to a whole new level. With tickets officially on sale and our full program released, it’s time to meet the voices who will shape this unforgettable two-day experience in Wagga Wagga.

Thriving Women 2025 - keynotes Lucy Bloom and Steph Trethewey

We’re absolutely thrilled to introduce you to an incredible cast of keynote speakers, dinner presenters, MC and toolbox talk trailblazers who are ready to spark fresh thinking, fuel courageous conversations, and champion the voices of rural women.

Lucy Bloom - Thriving Women 2025 Keynote Speaker

Day two will serve you more inspiration, as we welcome to the stage Steph Trethewey, a familiar face to many rural women. From TV reporter to rural mum, author, and founder of Motherland, Steph is on a mission to rewrite the narrative for women living on the land; and she’s bringing her fierce honesty, humour, and heart to TW2025. As Tasmania’s 2024 Australian of the Year she’s on a mission to ensure rural mums know they’re not alone, and that their stories matter. Come and hear Steph’s incredible story and leave feeling seen, supported, and recharged. Because thriving as a rural woman isn’t about having it all together, it’s about finding your people who get it.

Meet Lucy Bloom, global changemaker, business fixer and one of the most electrifying speakers on the planet – coming to you on day one of the Thriving Women Conference. A master storyteller who’s led ad agencies, run international charities, conquered the boardroom and the stage, Lucy continues to break rules (and glass ceilings), making ideas fly, and creating unstoppable momentum. Expect bold truths, belly laughs, controversial takes and a serious shot of inspiration. She’s the magic mix of stand-up comedian + motivational speaker that’ll leave you fired up to do business differently and lead with kindness.

Steph Trethewey - Thriving Women 2025 Keynote Speaker

Speaking of people who get it – our line-up of Toolbox Talk presenters brings real-life experience, hard-won lessons, and practical insights from paddocks, boardrooms and beyond. Whether you’re looking for a spark of business brilliance, a moment of personal reflection, or that ‘me too’ story that makes you feel less alone—you’ll find it here.

Add in our incredible dinner speakers, engaging MC and moments of connection across every meal, hallway chat and car ride, and TW2025 is more than a calendar event—it’s a reset, a recharge and a reminder of just how powerful rural women can be when we come together.

🚗 Not from Wagga Wagga? Even better. Gather your crew, load up the playlist and turn the trip to Wagga Wagga into a mini adventure. Take the scenic route. Stop at that bakery. Book a night somewhere new. The best memories are made when you make the time. Check out our list of accommodation discount offers to top off the experience.

🎟️ Tickets are on sale now—and with this lineup, just like the sell out in 2023, they won’t last long: Get yours here.

📖 Explore the full program & speakers: Thriving Women 2025 Program

💬 Want to know more about the vibe of TW? Ask someone who’s been. Check out this video. Or just take the leap—we’ll meet you there.

Facilitating Futures: From OT to Community Catalyst

Facilitating Futures: From OT to Community Catalyst

Lucy Pedler leads conversations that inspire rural women to make positive changes in their lives, businesses and communities.

As an Ambassador for WoTL (Women Together Learning) on the Eyre Peninsula, the expert facilitator hosts workshops, events and training that connect and empower local women.

It’s a role she relishes – but it’s also a far cry from her early career working in healthcare.

“I started out life as an occupational therapist,” Lucy says. “I studied that after school and worked as an OT for a few years before I moved to the EP with my husband George in 2010. I worked here for a while, but then we started to have a family and over time OT didn’t fit with that stage of my life.”

Looking for a change, the mother-of-three shifted into working alongside George, an agronomist, in their Cummins-based business, George Pedler Ag. “I was doing the admin, finance – all the exciting stuff that women often fall into in a farming or small business,” Lucy jokes.

A Women in Ag course through the Eyre Peninsula Landscape Board gave her additional skills, and then connecting with Ag Consulting Co’s Jeanette Long ignited the spark of a new idea.

“She put me in touch with WoTL and said ‘you should get some things happening over here’. She really took me under her wing and invited me to facilitate workshops and events with her. I learnt so much from her.”

Lucy Pedler presenting at Thriving Women 2022 Conference

Above: Lucy co-leading the closing session at Thriving Women 2024, and at home with her family, right.

Rach working in farm office
WoTL’s inaugural Thriving Women Conference was also a turning point.

“I went to the first Thriving Women Conference and that was a catalyst for me. It got me thinking about making a change and starting facilitation work. I realised that there was a real cross over with some of my skill set and I could do something in that space.

“It was also such a great opportunity to meet other people, listen, learn from and be embraced by other inspiring women.”

Combining her OT skills with the new knowledge and understanding from her training and Jeanette’s mentoring, Lucy began facilitating WoTL events on the EP from workshops through to training courses.

Over the past six years, as a WoTL Ambassador she has hosted events with visiting experts in everything from agricultural resilience and farm strategic planning to setting up an office and communicating effectively.

“There’s a real hum in a room when you get it going well and the conversations are flowing,” Lucy says.

“It’s not about you knowing the answers. There’s such a collective knowledge in the room and seeing that drawn out in a session is amazing. Together, the participants share their knowledge, experiences and figure things out and I find that inspiring.”

Lucy Pedler facilitating a WoTL Workshop
Rach working in farm office

Above: Together with George, Lucy runs George Pedler Ag, whilst also facilitating Regenerate Rural Women with WoTL

Creating connections between rural women is also a highlight of her work. 

“Often two women working in ag aren’t going to sit down with a beer like men and talk about how the business is going. It’s so important to create opportunities for women to talk about their farm or business work, because it’s not something they might naturally talk about together at the football or school drop offs.

“I definitely see the impact of our sessions. A lot of it is confidence – women leave workshops and say they’re going to go home and talk to their partners or families about making changes, ask questions about why they are doing certain things, or take on a larger role within certain aspects of their business. They leave feeling empowered.”

Lucy’s work with WoTL has led to a thriving career in facilitation and expanded opportunities with other agricultural bodies including Livestock SA.

It’s also given her the confidence and skills to take on facilitation and leadership roles in her community.

For the past six years she has facilitated the Youth Opportunities personal leadership program for Year 10 students at Cummins Area School, equipping youth with the skills to overcome adversity, build resilience and optimism, and prepare for their future.

Over the past five years she has also headed the group behind the development of the Cummins Community Sports Club, which opened in March 2025. It was a mammoth task bringing together multiple user groups to build a shared facility for the whole community.

“WoTL has helped me feel more confident to take on community leadership roles,” Lucy says.

“We’ve just wrapped up the new clubrooms. As a combined club project, it was an unusual situation. There were ups, downs and a lot of negotiations, but I felt all of the facilitation work I’ve done equipped me to lead this project.”

Looking ahead, she sees the role of WoTL and its Ambassadors as even more important, with a dry start to the growing season.

“This year I think it’ll be so important for women here to have those connections and opportunities to come together. It’s the driest start anyone has seen here for a very long time. It’ll be a time of heightened emotions and stress, and those connections and the role WoTL can play will be crucial.”

 

Top 5 reasons you need to book a seat at the Thriving Women Conference in 2024

Top 5 reasons you need to book a seat at the Thriving Women Conference in 2024

Imagine if for just a day, all of the women working in agriculture and around rural communities in paid and unpaid work, decided it was ‘tools down’.

Or perhaps even just for a couple of days – they all jumped on a flight to Bali – on their own, and left everyone else to fend for themselves at home, at work, in clubs, in business, on farms, in education centres… everywhere.

What would happen?

Women in Agriculture | Thriving Women Conference

Here’s our guess: rural communities would break down completely. Because unless you’ve been living under a rock for your entire life, you’d know that women are the relentless backbone of our regional towns and all that keeps them humming.

But how often do they really get to spend time focusing on their own development and celebrating their value in the industry? For most… it’s approximately 0 hours per year. A strange equation when you think about just how monumentally important this part of our population is to a successful and functioning agricultural community.

But how often do they really get to spend time focusing on their own development and celebrating their value in the industry? For most… it’s approximately 0 hours per year. A strange equation when you think about just how monumentally important this part of our population is to a successful and functioning agricultural community.

Rural women do it all. From assisting with managing or advising agricultural businesses, working on crop or livestock science, through to sitting on committees, coaching kids and running community events – all the way through to the day-to-day labour of farm life. And even with that skerrick of free time they have each year – it’s quite often spent advocating for rural prosperity and sustainability, something that benefits all of us.

Women have a big load to carry, and it’s no wonder our neck and shoulders are always sore, because we do it bloody well too.

“I think historically we have tended to think of agriculture as hands-on farming, and that certainly is still a really important component of our Ag sector. However there are so many other ways to be connected to the industry, and the sector,” a comment from Jeanette Gellard on the ABC Country Hour, at the 2023 Thriving Women conference.

For women connected to agriculture, their skills are wide ranging, their passions are enormous, and their contributions are as diverse as they are invaluable.

Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf

The Thriving Women Conference was established in 2018 to show women like you the value that you bring, and to advocate that the industry recognises women’s contribution. Not only this, but it provides the opportunity to expand our collective skills and networks so we can continue to positively impact our businesses and community – and perhaps even help reignite the fire in our belly that can tend to fade after endless months of praying for rain on top of every other role we take on.

But why choose Thriving Women over the multitude of other conferences available online? Well, after talking to hundreds of participants from previous years – your peers, women just like you, here’s what we know you’ll love:

 

1. Find Your People:

Funnily enough I came because of the great line up of guest speakers, but the greatest takeaway has been the connections I have made with the other women,” said Carly Marriott after the 2023 Thriving Women Conference.

Rural living can be isolating. But magic happens when you bring a room full of like-minded women together, and nothing does this, quite like Thriving Women.

For some, it is an energy of discovery, enthusiasm, and encouragement. For others, it’s seeing your face, your challenges or your capability in other women, and building meaningful connections that hadn’t seemed possible to you before. For many women – they meet and hear from amazing peers who contribute so much to the industry and their community, but it’s not long before they realise that they too, provide the same value to their own community.

“For a long time, I didn’t really know where I should fit in the ag industry, said Toni Duka, the first conference ticket holder in 2018, and now the 2024 Conference Convenor.

 

“In 2018, when I sat in that room, I felt like I’d found my tribe. It makes me quite emotional to talk about it, because I just want more women like me to be able to have that opportunity, to really see their value and celebrate it.”

Thriving Women offers unparalleled opportunities to network, exchange ideas and forge friendships that transcend geographical boundaries. As so many previous participants will tell you, the relationships they forge at the conference are what continue to inspire and sustain you during the toughest times (but also help you to take time to celebrate during the best).

It’s also a chance to talk about the industry you love amongst other women who just “get it” and without any fear of judgement.

Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf

2. Practical tools for immediate impact:

Across the two days there are 15 (FIFTEEN!) Toolbox Talk Workshops. The conference is renowned for its rich program, and it keeps getting stronger every year.

From August 12-13 , these sessions cover essential topics such as financial resilience, confident leadership, business succession, personal resilience, rural health, workplace safety and primary industries and emissions. Each session is designed to equip you with actionable skills and knowledge so you have tangible takeaways to create positive momentum in your community, business, farm or organisation.

As WoTL Director Susie Green emphasises: “So often we go to a conference and go away full of great ideas, and never put them into action. One of the things we will be asking in the last session, is for people to really identify what are one or two things that they can actually take away and implement immediately.”

The conference has the perfect balance of inspiring action, celebrating value and forging long-lasting connections.

 

3. Remarkable keynote speakers:

Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf
Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf

Every year we look for women who will inspire us to take centre stage as keynote speakers. And this year ticket holders can prepare to be inspired by trailblazers and changemakers. In 2024, we could not be more excited to announce the line-up, which includes returning keynote speaker Olympia Yarger – who had one of the most impactful and talked about sessions from the 2023 conference in Wagga Wagga.

She will be alongside Wendy McCarthy OAM, a trailblazing influential business leader, advocate, author, founding member of the Women’s Electoral Lobby, and recently named as the winner of the NSW Award for Excellence in Women’s Leadership. In 2005 she was nominated by the Sydney Morning Herald as one of Australia’s Top 100 Public Intellectuals. Currently she is Chair of Circus Oz, McGrath Estate Agents, Headspace – Australia’s National Youth Mental Health Foundation and Pacific Friends of the Global Foundation. In 2010 Wendy became a Non-Executive Director to GoodStart Childcare Limited. In 2009 after 13 years of service to Plan International, she retired from her most recent role as Global Vice Chair, and she is now Patron of the Australian Reproductive Health Alliance. [*Insert gasps for breath*].

Led by energetic MC Tanya Lehmann, these phenomenal women will share their stories of challenges and successes, give you invaluable insights and inspiration, and renew your sense of purpose and direction.

4. Recognising your contribution

The Thriving Women conference isn’t just about handing you knowledge to better your business, it’s about celebrating and amplifying your contribution, ensuring you value and recognise that in yourself. Afterall – we always manage to find the value in others, but rarely give ourselves even half the credit we deserve.

It’s such a minor thing [a business card] but I always thought I didn’t need one because I ‘just work on the farm’. At that conference, my thinking was challenged. I realised there’s no reason why I shouldn’t have a business card, and I could put anything on there; finance manager, logistics manager, machinery operator, it didn’t matter. It was the permission I sought and WoTL gave me that, said Leanne Pridham of her ‘aha’ moment at a Thriving Women Conference. And let’s be honest – this could be all and any of us!

By valuing our own contributions, embracing and investing in continuous learning, we elevate not only ourselves, but also our business, community and family.

 

5. A chance to renew away from routine:

Be honest. When was the last time you did anything that helped build your own professional or personal development? When was the last time you stepped away from farm, family and community to take a breath outside of routine?

Sing it louder for the people in the back: ‘we all deserve a chance to focus on ourselves!’ (because we always make space for others to have this).

It’s actually important to take a few days off from the all-encompassing day-to-day demands of managing family, farm and community. It makes us all better people. For two days, Thriving Women lets you immerse yourself in enriching workshops and engaging conversations while enjoying the gorgeous landscapes of the Adelaide Hills.

Along the way you can (and should) indulge in nourishing meals made from local produce and let us take care of the details, allowing you to focus on absorbing knowledge and rejuvenating your spirit. It’s a chance to step away from routine and responsibility, recharge your batteries, and return with renewed clarity and purpose.

At WoTL, we’ve been working to grow and inspire women in agribusiness since 2017. The Thriving Women Conference not only enriches the lives of women connected through agriculture but also strengthens our collective impact on rural communities.

So if this hasn’t convinced you yet, take a look at our incredible program and join us at the next Thriving Women Conference. This will help you experience first-hand why it’s a key event for women connected through agriculture. It’s the place where together, we celebrate our achievements, embrace new opportunities and ensure we can continue to thrive in a dynamic and diverse industry.

Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf

For info and tickets – jump over to www.thrivingwomen.com.au

(*ticket sales end 15 July).

Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf
Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf
Thriving Women Conference Delegates | See you at TW2024 August 12 and 13 - Hahndorf
TW2024 Call for abstracts OPEN!

TW2024 Call for abstracts OPEN!

Organisers of the popular Thriving Women Conference (TW2024) are inviting abstract submissions to present at this year’s event to be held at the Adelaide Hills Convention Centre, Hahndorf from 12 -13 August 2024. TW2024 is proudly hosted by WoTL (Women Together Learning).

TW2024 Conference Convenor, Toni Duka, has announced the conference theme, Be the change, will take centre stage, resonating with the vibrant and dynamic community of women connected through agriculture.

“The expectation of presentations is that they are largely based around “Toolbox Talks”, the idea being that whilst the audience is presented content, they are also given something to add to their “toolbox” to take home and put into practice,” explains Ms Duka.

 “We are providing the opportunity for presenters to engage the audience showcasing some key tools and approaches to help individuals gain the necessary capabilities to navigate change effectively, which requires a versatile toolkit that encompasses both practical skills and a resilient mindset.”

“We invite presenters to engage, reflect, and contribute to a conference experience rich in knowledge, inspiration, story-telling and collaborative growth. Presenting at a Thriving Women Conference is a wonderful way to showcase your subject matter expertise, share skills and knowledge, it also provides the opportunity to more closely connect and engage with up to 200 delegates.”

Toolbox Talk presenters are not limited to female presenters. All genders are encouraged to apply. Presentations are 50 minutes in duration, including question time.

Abstract submissions close on March 18 2024. Submissions can be made at www.wotl.com.au/thriving-women/abstract-call

Abstract call Jeanette Gellard

About Thriving Women

Thriving Women brings together 200 delegates connected through agriculture. Now an annual event, Thriving Women has been run in South Australia in 2018, 2020 and 2022 with the event being held in NSW for the first time in 2023. Thriving Women returns to South Australia in 2024.

Fostering a safe and welcoming environment, the event encourages the development of networks, knowledge, and skills through participation and contact with other delegates. Participation in TW2024 will empower delegates to be confident, capable, and influential, working towards a sustainable future for agriculture.

TW2024 Conference Team announced!

TW2024 Conference Team announced!

WoTL is pleased to announce the organising team for the Thriving Women 2024 Conference to be held in Hahndorf, South Australia, from August 12-13.

Toni Duka has been appointed as Conference Convenor. Hailing from the Limestone Coast, Ms Duka has a passion for supporting regional women. Her ability to build rapport quickly together with her high level of enthusiasm will bring great energy to the role.

“’I feel honoured to have the opportunity to convene this incredible event. The conference team is a fabulous group of women who are passionate about maintaining the well-earned reputation of Thriving Women and bringing an inspiring event together. The team bring a wonderful range of experience, knowledge and strengths to the table which is sure to set a strong foundation for creating a meaningful and impactful event.”

The full 2024 Thriving Women Conference Team is:

Toni Duka – Conference Convenor

Sally Klose – Program Manager

Claire Fuller – Operations Manager

Lucy Morphett – Delegate Manager

Jo Powells – General Committee Member

Lucy Blenkiron – General Committee Member

Kelly Will – General Committee Member