Our Events

Motivations For Farming: Capturing Women’s Perspectives

 A focus group to capture motivations behind why women farmers farm in South Australia, and a workshop with Sally Murfet from Inspire AG.


WoTL have partnered with researchers from The University of Adelaide to host focus groups and workshops across South Australia with women farmers. Funded by the Department of Primary Industries and Regions SA (PIRSA), this research explores the underlying motivations behind why farmers farm, with the aim of enhancing the development and evaluation of agricultural extension and adoption programs and inform agricultural policy development. Women’s perspectives are underrepresented in both the academic literature and supporting policy development so take this opportunity to have your voice heard and be involved in this unique research opportunity! Participation in this research is entirely voluntary and confidential. This research has been approved by the University of Adelaide’s Human Research Ethics Committee, Approval number H-2023-051. Participants for the focus group will be capped at 15 – so be quick!

Also involved is Sally Murfet from Inspire AG who will run a business focussed workshop with participants! Inspire AG supports farmers and agribusinesses to grow and optimise business performance through the power of their people. They are passionate about creating cultures that ensures the whole team grows to their full potential and thrives together. Sally will be running a workshop after the focus group with themes surrounding strengthening your skills to manage and lead teams in today’s dynamic workplace effectively. This fun, interactive workshop offers practical strategies for building stronger team dynamics, promoting collaboration, and maximising team productivity. Gain insights into resolving conflict, enabling team members, and growing a positive team culture. Learn proven leadership techniques to navigate challenges, motivate team members, and improve productivity. Join us to enhance your leadership abilities and propel your team towards success in a supportive and engaging learning environment.

Typical outcomes include:

  • Improved self-awareness of strengths and areas for improvement.
  • Improved understanding of what drives and motivates others.
  • Enhanced communication, collaboration and connection with those around you.
  • Increased confidence in managing conflict, problem solving & decision making.
  • Strengthened team culture through employee and team engagement.

*Participants must be 18 years or older at the time of research. University of Adelaide consent forms will be provided on the day.


10.00am arrival for 10:30am start to approximately 3.00pm


Cowell – 19th February. Wallaroo – 20th February. Pinnaroo – 22nd February. Naracoorte – 23rd February.


This is a complimentary event. The day includes morning tea and lunch. The full cost of this workshop is $250 per person which has been heavily reduced thanks to the support of event sponsors.

Numbers are limited for this workshop so please book early to avoid disappointment.

More Information

Register quickly as places are limited. For more information regarding the Focus Group, please email Dr Emily Buddle emily.buddle@adelaide.edu.au or contact your local WoTL Ambassador.

Cowell – Jasmin Piggot – 0427 527 646. Wallaroo – Leanne Pridham – 0488 273 239. Pinnaroo – Dani Nickolls – 0407 619 092. Naracoorte – Jacqui Foster – 0429 866 917.

About your presenter

Dr Emily Buddle University of Adelaide
Sally Murfet Inspire Ag
Dr Emily Buddle, Research Fellow, School of Humanities, University of Adelaide Dr Emily Buddle is a Research Fellow at the University of Adelaide, where she conducts research into social issues within agriculture. Emily ensures her research can create impact for the relevant industry sector by combining her research with practical outcomes. Emily is also a farmer, running a mixed-farming business with her husband and in the Mid North of South Australia.
Sally Murfet – Inspire Ag Sally works with Australian farmers (family and corporate) and farming organisations to help them optimise their business performance through the power of their people. With 25 years working on-farm or with agribusiness companies, she is an experienced consultant, facilitator, and speaker dedicated to developing teams that grow to their full potential and perform well together. Sally’s expertise is leadership, team development and succession.